Capturing your user’s experience as it happens
HT UX has been designed to meet a specific need in today’s market research and is proving particularly useful for app and website developers.
Respondents interact with an online stimulus – website, game, beta app or whatever you’re testing – on their own device. What’s on their screen is recorded while a separate camera captures their reactions. The two streams are displayed as Picture in Picture and the researcher can see both stimulus and reaction in parallel.
Simple
Secure
end-to-end encryption, respondents choose their own user name/pseudonym, there’s optional password authentication and HTAIR can offer watermarking of sensitive content and image rights protection.
supported
all sessions fully supported (and it’s included in the platform price). Includes support on technical checks, connection, camera/audio permissions, moderator orientation and hand holding plus in-session troubleshooting.
An example of HTAIR’s innovation and relevance for qualitative research
HT UX can do all of this and more.
