Use HT FACE platform for conducting, observing and recording focus groups
Capturing responses, interactions and opinions as they develop in a Focus Group is one of the strengths of HT FACE. Our platform also enables you to work with several sub-groups simultaneously, using translation and secure video recording to capture every nuance and to work across geographic and language boundaries.
Simple
browser-based with no downloads. Works on any device – desktop, laptop, tablets and mobiles
Secure
end-to-end encryption, respondents choose their own user name/pseudonym, there’s optional password authentication and HTAIR can offer watermarking of sensitive content and image rights protection.
Supported
all sessions fully supported (and it’s included in the platform price). Includes support on technical checks, connection, camera/audio permissions, moderator orientation and hand holding plus in-session troubleshooting.
Features designed for effective market research
Our platform features are all about enabling you to go a stage further with your qualitative research projects.
Informal locations possible with respondents’ own devices.
Moderator support at every stage and one-way mirror backroom observation for clients.
Simple technology doesn’t get in the way of complicated conversations.
HT FACE can do all of this and more.
Have a look at our Case studies to see just how flexible it can be.
Or just get in touch to see how HT FACE could work for you.
